‘Like’ Us? No, you’ll 
us!
Facebook is the major player in the social space for both donor acquisition and advocacy/lead-gen campaigns—but they aren’t the only game in town.
An old proverb says “Make hay while the sun is shining” and that’s Further’s approach with Facebook. We have tremendous success at utilizing donor segments, 3rd party data, interest targeting, and of course Facebook’s own look-a-like tools to drive more conversions at less cost.
Our in-house creative team knows how to turn a phrase, capture an emotion, curate just the right video assets, and develop the strongest creative possible to complement our targeting skills. How do we know? The way any dyed-in-the-wool direct marketer knows–test, test, test!
But smart fundraisers are well aware that Facebook is constantly evolving its products and not always to the benefit of your programs. It’s wise to constantly be testing new opportunities to guard against an unexpected move that could severely disrupt your marketing mix.
Whether you’re looking to build a sub-$2.00 CPL lead-gen campaign, trying to broaden your social reach and engagements, or aiming to raise $100K in revenue through social this quarter, Further can get the job done.
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I can’t say enough about how much we have enjoyed the partnership with Further – bringing them on to work with us has been refreshing to say the least!
Heather Moses
Senior Digital Marketing Manager
ChildFund
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