‘Like’ Us? No, you’ll us!
Facebook is the major player in the social space for both donor acquisition and advocacy/lead-gen campaigns—but they aren’t the only game in town.
An old proverb says “Make hay while the sun is shining” and that’s Further’s approach with Facebook. We have tremendous success at utilizing donor segments, 3rd party data, interest targeting, and of course Facebook’s own look-a-like tools to drive more conversions at less cost.
Our in-house creative team knows how to turn a phrase, capture an emotion, curate just the right video assets, and develop the strongest creative possible to complement our targeting skills. How do we know? The way any dyed-in-the-wool direct marketer knows–test, test, test!
But smart fundraisers are well aware that Facebook is constantly evolving its products and not always to the benefit of your programs. It’s wise to constantly be testing new opportunities to guard against an unexpected move that could severely disrupt your marketing mix.
Whether you’re looking to build a sub-$2.00 CPL lead-gen campaign, trying to broaden your social reach and engagements, or aiming to raise $100K in revenue through social this quarter, Further can get the job done.
These results are unbelievably satisfying. The CPA’s are insanely good!
Facebook Addresses Fake News & Privacy
It’s no secret that Facebook has been under pressure from regulators and politicians to take serious steps toward embracing privacy and combating fake news. But what are the practical implications of these efforts for non-profit advocacy and fundraising? Get our perspective here.