Growing a Spanish-Language Donor Acquisition & Engagement Program
With native Spanish speakers making up 13% of the U.S. population, CRS recognized and prioritized a large pocket of untapped opportunity and engaged Further to lead the strategic planning, acquisition, paid ad creative design and media buying to grow its Spanish-language digital fundraising program.
Rapid Response & Effective Non-Brand Strategies
Being first to market, combined with high-touch daily optimizations, and compelling and strategic copy resulted in significant revenue increases and file growth despite bidding on highly competitive terms.
Improving Donation Form Conversion Rates
Through our “Driven by Data” approach to marketing, we were able to identify a donation conversion barrier and recommend improvements to the client’s main donation form, significantly improving conversion rates and resulting in considerably more direct donations and revenue.
DIY Fundraising Enrollment
If you build it, will they come? In the case of DIY Fundraising the answer is often frustratingly “no”. So if you’re trying to stand out from the crowd and increase your participants and revenue, paid ads just might be in your future.
New Donor Acquisition
The lifeblood of many organizations is grassroots donors. Learn how Further makes digital prospecting scalable and optimizes ROI.
Lead Generation for Sustainers
What’s better than a highly successful lead gen program? One that delivers high quality leads for immediate conversion into monthly sustainers!
Paid Search & Google Grant
Paid search and Google Grant are best managed in tandem–especially as Google’s Grant guidelines evolve and limit its viability.