Resources

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do -- and what they will not be trusted to touch.

The report acknowledges that the practice of principal media will only grow, but it offers ways to increase transparency around the opaque process.

The preliminary findings order billions in damage payments and reserve the right to force a sell-off, echoing regulators across the globe.  

The comeback story X wants told, and the ad business it actually has.

Today, people generally seek balance when pursuing their personalized wellness goals in a new year.

Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.

For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.

As the clock ticks down to Milan-Cortina 2026, companies are putting out products for athletes and consumers alike.

Because the real wager, according to the ad tech vendor, sits below the interface, in the identity graph and data the DSP plugs into.

At the National Retail Federation Big Show this week, leaders from The North Face, Vans and Timberland shared how each of their brands is looking to grow this year.

Instagram has rolled out Your Algorithm, a new feature that lets users control the kind of content they see on Reels by adding or removing topics, giving people more say over what shows up in their feed. The post You can now choose the kind of content you see on Instagram Reels appeared first on Digital Trends.

For now, LLMs are being used as accelerants, not decision makers. They compress workflows. They do not spend the ad dollars

Walmart and Google have announced a partnership that brings the retailer’s shopping experience inside Google’s AI assistant, Gemini.

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.