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As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday's readers.

Here are some of the moments that defined how publishers adapted to the AI era this year.

Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.

Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.

Much of the front half of the year for Target was defined by the company’s decision in January to pull back on DEI initiatives.

Marketers across the industry want to use AI to cut down on time spent in creative production. It's not so simple in practice.

Meta wants Threads to be the place where podcast fans and creators meet. With native episode previews and growing creator involvement, podcast conversations may soon live directly in your feed. The post Threads is about to become a hub of podcast chatter appeared first on Digital Trends.

Despite agentic AI boosting content creation speed, human oversight remains critical due to concerns over hallucination, brand consistency.

Marketers share how they navigated the maze of tariffs and regulatory changes this year.

How AI, commerce media and scale reshaped ad tech in 2025 to the benefit of Big Tech.

This year was filled with major developments – from Netflix’s planned WBD deal to Omnicom’s acquisition of IPG to Google’s ultimately cookie reversal – and Digiday editors Sara Jerde and Seb Joseph help to recap the year that was (and wasn’t).

Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.

Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty.

TikTok is jump-starting its e-commerce ambitions in the U.S., now an agreement on the U.S. deal has finally been signed.

Omnicom’s acquisition of IPG is only a few weeks old, but its combined offer to the market will soon be put to the test as it meets with consultants.