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After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.

Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.

Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.

After backlash from the buy-side, Prebid will add an option for publishers to choose between the new SSP-specific format or the traditional global ID.

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story. 

Amazon’s latest ad move isn’t about ads. It’s about owning the infrastructure.

We caught up with Ravichandran at the recent Webex One convention in San Diego to learn about her philosophy on thriving in the AI era.

Referral traffic from ChatGPT converts far worse than traditional marketing channels such as Google Search, email and affiliate links, report.

Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.

In less than a year, OpenAI execs have stopped the scorn and instead embraced the advertising world. We trace each tentative step.

While the U.S. waits for China to sign off on its proposed TikTok deal, platform execs have reassured marketers no changers are coming in Q4.

The exchange has been offering media agencies post-auction discount deals since the spring -- some agencies say it's the first time.

Some brands are even eliminating the perk altogether as they try to mitigate the steep costs of the Trump tariffs.

This week’s Future of TV Briefing looks at how YouTube’s plan to enable creators to swap out sponsored segments normally baked into their videos may be the most disruptive development in the creator economy in 2026.

Media agencies have sped up their AI abilities to apply marketing mix modeling to media campaigns. And it’s spilling over to creative too.