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Meta is testing a standalone Vibes app focused solely on AI-generated short videos, moving the feature out of Meta AI. The post Meta thinks you’ll want a whole app just for AI videos appeared first on Digital Trends.

WPP Media's partnership with Genius Sports brings first-party audience data to the game, which may help lead to better outcomes for clients.

The IAB introduced a draft bill to make AI companies pay for scraping publishers' content. Here's how it'll differ from copyright law, and what comes next.

Widening programmatic access to streaming coverage of the Milan-Cortina Games is enabling smaller advertisers to get their feet in the door.

The Super Bowl is no longer just about day-of posts or prime-time commercials, but the expanding creator ecosystem surrounding it.

Food and beverage executives say a Super Bowl campaign sets the tone for the year.

Could this be the last year Novo Nordisk, Boehringer Ingelheim, Hims & Hers, Novartis, Ro, and Lilly all run spots during the Big Game?

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. 

Hearst challenges legacy brand safety with Mobian partnership. How will IAS and DoubleVerify respond?

Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.

Super Bowl ads are dropping earlier. Is the pre-game hype worth it, or does rolling out teasers too soon dilute the game-day excitement?

The agency group's AI-led production solution is the latest sign big players are rebundling their services. But indies are too.

The industry has found out more about the upcoming tests via whispers, rumors and reporting, rather than OpenAI’s own ads team.

Brands are pouring budget into TV tentpole coverage during a congested live sports calendar. Not all events are equal, however.

Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.