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- Q&A: How attention, search and recall are creating more effective video ad metricsby A+E on May 1, 2024 at 2:29 pm
Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective
- With the introduction of video ads and e-commerce, Roblox looks to attain platform statusby Alexander Lee on May 1, 2024 at 1:01 pm
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
- Instagram shows love to smaller accounts that post original contentby Trevor Mogg on May 1, 2024 at 6:55 am
Instagram is adjusting its algorithm in a move that will give more prominence to smaller accounts that post original content.
- NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventoryby Sara Guaglione on May 1, 2024 at 4:01 am
Day two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting new partnerships, ad formats and inventory, as well as new AI capabilities.
- ‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternativesby Seb Joseph on May 1, 2024 at 4:01 am
Vodafone is working with Adform in its search for alternatives to third-party cookies.
- CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming adsby Catherine Wolf on May 1, 2024 at 4:01 am
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
- How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2by Cloey Callahan on May 1, 2024 at 4:01 am
Just because you are good at a particular skill doesn’t mean that you would make a good manager. So, why is that the standard career path?
- Future of TV Briefing: Top takeaways from ‘The Future of TV’ video seriesby Tim Peterson on May 1, 2024 at 4:01 am
This week’s Future of TV Briefing recaps what was discussed during this year’s “The Future of TV” video series.
- PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrandby Sam Bradley on May 1, 2024 at 4:01 am
The soda-maker says it can translate cultural relevance into sales volume.
- The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalistsby Digiday Awards on April 30, 2024 at 6:30 pm
Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives. In the Best Use
- Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic accessby Ronan Shields on April 30, 2024 at 4:01 am
Thirds-party partnerships take center stage as the 2024 NewFronts kick off.
- NewFronts Briefing: Google, Vizio and news publishers pitch marketers with new ad offerings and range of content categoriesby Sara Guaglione on April 30, 2024 at 4:01 am
Day one of the 2024 IAB NewFronts featured presentations from Google and Vizio, as well as a spotlight on news publishers.
- Marketing Briefing: Marketers appreciate the ‘legroom’ for tests with Google’s latest cookie delayby Kristina Monllos on April 30, 2024 at 4:01 am
The proverbial can had already been kicked down the road a few times and doing so again allows more time to potentially minimize the impact on advertisers.
- How Nuuly plans to retain customer subscriptions, data after its first growth spurtby Kimeko McCoy on April 30, 2024 at 4:01 am
On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company's profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way.
- The Athletic to raise ad prices as it paces to hit 3 million newsletter subscribersby Sara Guaglione on April 30, 2024 at 4:01 am
The New York Times' sports site The Athletic is about to hit 3 million total newsletter subscribers. It plans to raise ad prices as as a result of this nearly 20% year over year increase.
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