Is Your Grant Strategy Working?
Ain’t free money grand?! But then you need to decide how to spend it… Google is an inescapable, and largely positive, force for non-profits, but the Google Grant is a special beast. Historically non-profits have used the grant for traffic generation and the quality of said traffic was an after-thought—after all, we have to spend it all or they’ll take it away!
As of January 2018, the resources to effectively manage your Grant became even more taxed than before—the days of ‘set it and forget it’ are gone forever. 5%+ click-thru rates don’t happen automatically and most non-profits will benefit from Further’s strategic campaign setup, cross-management with paid search for the optimal outcomes, keyword research, and conversion optimization expertise. It’s time to stop using the Grant as an after-thought or as your sole means of directed search.
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These results are unbelievably satisfying. The CPA's are insanely good!
Erica Best
Senior Manager, Direct Response
No Kid Hungry
We initially contracted Further for a search and Facebook pilot program and the results left no doubt that they would help us get to the next level. We quickly expanded our scope with them.
Tricia Hart
Director of Direct Response
Amnesty International USA
We have an aggressive 5-year fundraising goal that is largely driven by digital. Further is the perfect partner to map out the strategy and help us achieve the results.
Diane Clifford
Director of Direct Response
No Kid Hungry
We tapped into Further’s expertise to help the IRC move to a digital-first prospecting program. In a short period of time we've added hundreds of thousands of new donors largely due to Further's strategic planning and advice.
Emily Martin
Digital Advertising Officer
International Rescue Committee
Further manages our digital display ads, paid Facebook advertising, and search/Grant. Together, our efforts have allowed CRS to grow digital revenue by double-digits every year.
Laura Durington
Senior Manager of Digital Giving
Catholic Relief Services
Our fundraising efforts through Facebook & search are at historical highs. Further always brings smart ideas and solid execution to the table.
Keira Costic
Director of Web Marketing & Digital Acquisition
Defenders of Wildlife
Related Position Paper
What are Google’s Plans for the Grant?
There have been lots of changes to the Grant program over the years and they aren’t always communicated in advance. What impact have these changes had for how the Grant is used, and what other changes may lie ahead? We’re happy to share our thoughts and perspective.
Related Case Study
Paid Search & Google Grant
With all of Google’s restrictions on Grant usage, are you wondering how to best utilize it in today’s world? Let us show you…