Display as Direct Response
Prospecting, retargeting, audience onboarding, programmatic buying, trading desks, DSP’s, DMP’s, RTB strategies… the world of display advertising is certainly more than just pretty creative. It takes advanced audience targeting and specialized contact optimization to reach the right person at the right place and the right time.
Further demystifies the realm of display and treats this upper-funnel channel with a level of scrutiny that only a direct response fundraiser could love.
Our pilot campaigns are significantly more affordable than our competitors because our goal is to prove that display is a viable long-term investment opportunity for your organization. If you have a 90-day window and a budget of $50K+, we can open your eyes to the opportunities and scale of direct response display.
(On the other hand, if your MarCom team has a large budget they are itching to spend on display, we’re happy to do that too because that’s just easy pickings and we’ll get it done right!)
We provide in-depth insights reports for continuous improvement opportunities, as well as being able to negotiate some of the best programmatic pricing in the industry due to our size in the space. And we’re far down the path of proving the value of display via attribution solutions from simple to complex.
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Further manages our digital display ads, paid Facebook advertising, and search/Grant. Together, our efforts have allowed CRS to grow digital revenue by double-digits every year.
Laura Durington
Senior Manager of Digital Giving
Catholic Relief Services
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