CTV Only Works When You Can Measure It With Confidence
Programmatic, Attribution, View-thru conversions oh my! The emerging channel of choice for non-profits is Connected TV. In a fast-paced digital world where competing for eyeballs can be overwhelming and expensive, our innovative creative design and precise targeting meet together to reach donors where they are. These, paired with multi-channel co-targeting ads create a holistic CTV strategy that drives scalable revenue growth and efficient CPAs that you can measure.
Other agencies will launch this channel like any other, without the measurement tools to prove the impact to your bottom line. This means money wasted with no real insights. At Further we don’t like throwing spaghetti at the wall and we understand that showing the impact of your fundraising efforts is crucial. Our experience with advanced attribution methods allows us to use DATA to optimize CTV and provide a clear picture of touchpoints, donor interactions and real ROI to ensure your marketing budget is spent effectively.
Reach out to us if you’re interested in learning more!
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These results are unbelievably satisfying. The CPA's are insanely good!
Erica Best
Senior Manager, Direct Response
No Kid Hungry
We initially contracted Further for a search and Facebook pilot program and the results left no doubt that they would help us get to the next level. We quickly expanded our scope with them.
Tricia Hart
Director of Direct Response
Amnesty International USA
We have an aggressive 5-year fundraising goal that is largely driven by digital. Further is the perfect partner to map out the strategy and help us achieve the results.
Diane Clifford
Director of Direct Response
No Kid Hungry
We tapped into Further’s expertise to help the IRC move to a digital-first prospecting program. In a short period of time we've added hundreds of thousands of new donors largely due to Further's strategic planning and advice.
Emily Martin
Digital Advertising Officer
International Rescue Committee
Further manages our digital display ads, paid Facebook advertising, and search/Grant. Together, our efforts have allowed CRS to grow digital revenue by double-digits every year.
Laura Durington
Senior Manager of Digital Giving
Catholic Relief Services
Our fundraising efforts through Facebook & search are at historical highs. Further always brings smart ideas and solid execution to the table.
Keira Costic
Director of Web Marketing & Digital Acquisition
Defenders of Wildlife