CTV Only Works When You Can Measure It With Confidence
Programmatic, Attribution, View-thru conversions oh my! The emerging channel of choice for non-profits is Connected TV. In a fast-paced digital world where competing for eyeballs can be overwhelming and expensive, our innovative creative design and precise targeting meet together to reach donors where they are. These, paired with multi-channel co-targeting ads create a holistic CTV strategy that drives scalable revenue growth and efficient CPAs that you can measure.
Other agencies will launch this channel like any other, without the measurement tools to prove the impact to your bottom line. This means money wasted with no real insights. At Further we don’t like throwing spaghetti at the wall and we understand that showing the impact of your fundraising efforts is crucial. Our experience with advanced attribution methods allows us to use DATA to optimize CTV and provide a clear picture of touchpoints, donor interactions and real ROI to ensure your marketing budget is spent effectively.
Reach out to us if you’re interested in learning more!
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Through their advanced attribution models, Further was able to prove the value of additional investments in CTV. This breakthrough resulted in a much broader acquisition reach and of course more total revenue.
Anne Bell-Fysh
Associate Director Digital Fundraising
No Kid Hungry