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Zach Morrison, Chief Executive Officer and board director, Tinuiti In marketing — as in all aspects of growing a business overall — it’s imperative to know up front how much a team is willing to lose, how long they’re willing to try and when to walk away. Yet, too often, waste is treated like a

The fireside chats touched on a variety of top-of-mind topics for the media and marketing execs in attendance.

A new U.S. TikTok app means starting from scratch.

Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.

After experiencing a bump in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025. Year-over-year between September 2024 and September 2025, The Hill’s overall social traffic increased by 20 percent, according to The Hill deputy managing editor of audience and content strategy Sarakshi Rai, who shared the figure during a talk at this week’s Digiday Publishing Summit in Miami. 

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.

The business news publisher has yet to sign a content licensing deal with an AI company, but it did recently implement a new AI-powered on-site search engine.

Short-term thinking can hold marketers back, but SEC changes won't easily unpick culture of quick wins.

Marketers are testing generative AI in campaigns more than ever — but copyright lawsuits and uncanny visuals keep some from going all in.

Media execs aired their grievances about Google referral traffic and their souring relationship with platform during the Digiday Publishing Summit.

Over the past year, sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has paid off.

As audience behavior evolves to include cross-platform media consumption, advertisers are responding to this shift by demanding outcome-focused, cross-platform advertising campaign strategies. To keep up with this increased demand, publishers must adopt new technologies to move forward. The goal is to create tech stacks that address the challenge of cross-platform ad sales and improve efficiency.

AI agents are putting headless browsing back in the spotlight. For media companies, that raises questions: How much traffic is real vs. automated?

Google's first pitch deck on the AI-powered suite of ad tools left advertisers concerned. This updated deck aims to reassure them.

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.