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Walmart’s website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019.

For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.

Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots.

The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month.

Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.

Patrick Roman Gut, svp and head of new business, Adstra Ask the marketing leader of a typical challenger brand about identity and they’ll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness

It’s a new technical standard for running real-time bidding that focuses on efficiency.

Brands are getting more creative in their quests for influencers their competitors may not have already tapped.

Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.

A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.

Mark Carlson, CEO, SimpleFeed With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. Even Google admits the open web is “in rapid decline.” How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer Smart publishers are re-emphasizing content syndication to reach customers

At a time when media careers are often measured in months rather than years, the editorial director is something of an anomaly.

TikTok Shop is preparing for the peak holiday shopping season, when strong sales are often accompanied by an uptick in counterfeit goods and fraudulent behavior.

While Netflix's intention was more transparency and clarity over reach methodology, marketers aren't yet confident in how accurate it really is.

This week’s Future of TV Briefing breaks down the CTV ad industry’s new tool for fighting device spoofing.