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- Google’s antitrust trial spotlights search ads on the final day of closing argumentsby Marty Swant on May 3, 2024 at 6:41 pm
Ads took center stage today in Google’s antitrust trial, as the U.S. Dept. of Justice sought to show the search giant as the only player in a game with rising prices.
- Google and DOJ attorneys begin closing antitrust argumentsby Marty Swant on May 3, 2024 at 4:01 am
The day covered a number of key topics core to the case including search market landscape, search quality, alternatives options for users.
- NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final dayby Sara Guaglione on May 3, 2024 at 4:01 am
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate's recent ruling to ban it in the U.S.
- Publishers’ Privacy Sandbox testing enters a ‘holding pattern’ by Kayleigh Barber on May 3, 2024 at 4:01 am
Google's Privacy Sandbox needs some work before publishers say they're willing to dedicate time and attention to testing further.
- After years of caution, pharma advertisers are embracing influencer marketingby Sam Bradley on May 3, 2024 at 4:01 am
Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?
- CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscapeby Kimeko McCoy on May 3, 2024 at 4:01 am
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
- How CTV and DOOH are growing this political season for smaller agenciesby Antoinette Siu on May 3, 2024 at 4:01 am
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients' dollars.
- How brands are using gaming personas to reach players effectivelyby Activision Blizzard Media on May 2, 2024 at 3:01 pm
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider. Only 42% of video game players categorize or label themselves as gamers, while 44% do not identify as gamers
- NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEOby Sara Guaglione on May 2, 2024 at 4:01 am
Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
- Research Briefing: Frequency capping matters most on streaming platformsby Catherine Wolf on May 2, 2024 at 4:01 am
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
- Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay by Kayleigh Barber on May 2, 2024 at 4:01 am
Google may have pressed pause on cookie deprecation but publishers' cookie-less tests persist.
- The DOJ makes closing arguments in Google Search antitrust trialby Ronan Shields on May 2, 2024 at 4:01 am
Trial participants will rest their case over the next two days, marking a key date in Google's tussles with governments.
- Publishers not ready to change social media strategies as TikTok ban loomsby Sara Guaglione on May 2, 2024 at 4:01 am
Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.
- In the marketing world, anime is following in the footsteps of gamingby Alexander Lee on May 2, 2024 at 4:01 am
As marketers look to take advantage of anime's entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
- CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platformsby Catherine Wolf on May 2, 2024 at 4:01 am
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
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