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Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.

As Meta makes celebrity-like chatbots, ChatGPT learned to "hear," "see" and "speak" while Spotify is piloting AI-translated podcasts.

The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.

The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.

When it comes to agencies, both of Meta's older sibling social media platforms may be past their primes.

As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with new partnerships, products and ad spending predictions.

The Summit offers a chance to share insights and knowledge around the media agency business, which is doing its best to adapt to tectonic change in the media business.

New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters.

The gold rush to monetize the hills of first-party data has created a glut of inventory and a lot of varied approaches to selling.

The concert film will likely help build on cinema advertising's momentum after Barbenheimer.

In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising.

“We are not diminishing the importance of AR,” he said. "In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users."

Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.

While building privacy-friendly and sustainable digital analytics setups can be daunting for any organization, larger/enterprise businesses have additional aspects that make this process even more complex.  For example, as these large organizations seek relationships with new vendors, they face extra data security and privacy scrutiny. And, due to their size, they tend to have a

Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through rates and impressions to measure campaign success. Combining these with sales from any advertising campaign allows advertisers and brands to discern their ROI.  However, these metrics miss an essential first step. Capturing — and