Resources

Athletes have become more marketable than the teams and competitions they represent and ownership is the new priority and that’s driving partnerships with the best entrepreneurs and investment professionals to create businesses where they have large percentage ownership stakes. The post Former Manchester United footballer Louis Saha is helping athletes become media entrepreneurs appeared first on Digiday.

Like many dads before the pandemic, PepsiCo's chief talent officer barely saw his kids in the week. Now, with its new flexible model he can be just as productive at work but spend valuable time with his family. The post ‘The pandemic has proven it’s doable’: Inside Pepsico’s flexible-working model appeared first on Digiday.

In this week's Media Briefing, publishing reporter Sara Guaglione covers how sports publishers have had to adapt their coverage plans and ad sales strategies for this year's Olympics. The post Media Briefing: How sports publishers are handling this year’s Olympics appeared first on Digiday.

iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass. The post As ATT hits critical mass, media spending see-saw from iOS to Android continues appeared first on Digiday.

Paul Goldbaum, Chief Technology Officer, Seedtag In a very top-level approach, return on investment is among one of the top-ranking KPIs that brands prioritize when it comes to ad campaigns. However, in an online world filled with misinformation, fake news and unsafe content, brand image and favorability also need to be a top consideration ahead The post New data shows contextual targeting is driving brand safety and favorability appeared first on Digiday.

The professional workforce, particularly among millennials and Gen Z, increasingly is rejecting the concept of a full-time job and a single boss in favor of something that’s being dubbed “polywork,” or having multiple jobs at once. The post The Job Juggle: Gen Z and millennial employees embrace the concept of ‘Polywork’ appeared first on Digiday.

The MRC denied accreditation for Pinterest's self-provided video metrics because the platform's counting method did not meet industry standard minimum requirements. The post Media Rating Council denies accreditation for Pinterest’s video ad measurements appeared first on Digiday.

The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year's negotiations. The post Future of TV Briefing: How streaming figured into TV networks’ upfront negotiations this year appeared first on Digiday.

This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn't afraid to cancel a brand. The post Digiday Guide: Everything you need to know about Gen Z’s media consumption habits appeared first on Digiday.

Horizon's new Human Intelligence unit will dig deep into the behavioral aspects of peoples' decision-making processes. The post Horizon Media launches new behavioral science and economics practice under its WHY group appeared first on Digiday.

Snapchat and TikTok have quickly gotten traction with brands and agencies. Read the latest Digiday Research. The post Digiday Research: TikTok has already surpassed Snapchat in the eyes of brands and agencies appeared first on Digiday.

The return of in-person meetings for some vaccinated execs is more appealing that sitting in on another virtual conference. That’s not to say people won’t be attending Cannes but the excitement is more palpable for in-person business meetings, according to agency execs and industry observers. The post Marketing Briefing: ‘This year is tougher’: Another virtual Cannes Lions shifts focus to creativity as agency execs count on a return next year appeared first on Digiday.

For its tentpole Sunday night original programming block, Showtime has already seen streaming viewership begin to exceed linear viewership. The post Why Showtime will release episodes of ‘The L Word: Generation Q’ early for streaming viewers appeared first on Digiday.

Tech businesses are falling over themselves to arm employers and workforces with what's needed in a hybrid working world. The post ‘People are looking for ways to work together asynchronously’: Tech providers rush to meet needs of hybrid workplaces appeared first on Digiday.