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- AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnectby Kimeko McCoy on June 13, 2025 at 4:01 am
The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.
- ‘Fundamental to our success’: Ryan Kangisser, the media svengali behind the industry’s biggest pitchesby Sam Bradley on June 13, 2025 at 4:01 am
MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients to their agency selections.
- Cannes Briefing: A guide to the Cannes Lions International Festival of Creativity 2025by Digiday Editors on June 13, 2025 at 4:01 am
Here's what we can tell you about Cannes Lions 2025 so far.
- How PayPal is using Venmo, Honey transactions to win over marketers to its ads businessby Sara Jerde on June 13, 2025 at 4:01 am
PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.
- Live is where it’s at for Omnicom, based on research (and strategy) it’s bringing to Cannesby Michael Bürgi on June 13, 2025 at 4:01 am
Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand growth.”
- ‘Xandr DSP took the brunt of the frustration with Netflix’: Overheard at the Digiday virtual town hallby Digiday Editors on June 13, 2025 at 4:01 am
At Digiday’s inaugural virtual industry town hall, participants mull the virtues and risks posed by leading DSPs.
- ‘I feel disposable’: Confessions of a transgender Target employee after DEI pullbackby Mitchell Parton on June 13, 2025 at 4:01 am
Modern Retail spoke with a transgender Target employee who lives in Texas and has worked for the company for about 10 years.
- WTF is sell-side decisioning?by Tim Peterson on June 12, 2025 at 3:00 pm
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
- WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficientby Index Exchange on June 12, 2025 at 2:44 pm
This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has
- Digiday+ Research: Cannes attendance slated to increase for third year, but cost is a big obstacle for marketersby Julia Tabisz on June 12, 2025 at 4:01 am
Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.
- Pinterest ramps up programmatic efforts with latest Amazon hireby Krystal Scanlon on June 12, 2025 at 4:01 am
Chip Jessopp, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May 27 as its first head of programmatic.
- Media Briefing: Reddit becomes a more noticeable source of publisher traffic by Sara Guaglione on June 12, 2025 at 4:01 am
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
- Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’by Michael Bürgi on June 12, 2025 at 4:01 am
The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment.
- Some WPP clients see a risk in Mark Read’s exit, others see a resetby Seb Joseph on June 12, 2025 at 4:01 am
With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on.
- How brands are extending social influence and commanding cross-platform conversationsby Alliant on June 11, 2025 at 1:30 pm
Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the
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