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Publishers at the end of the chain are forced to calculate a number of survival strategies, editorially and commercially. The post Alfresco dining inspiration and virtual cooking classes: Travel publishers look to the other side appeared first on Digiday.

The point of the light marketing tactics, of course, are to inspire people to book through that travel brand or travel to that destination in the future whenever they are ready to travel again. The post Travel marketers turn to ‘inspiration’ to stay top of mind appeared first on Digiday.

Mayer’s appointment as TikTok CEO and ByteDance COO has already changed some advertising executives’ perceptions of the platform. The post ‘A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues appeared first on Digiday.

Over the past year, Facebook hasn't been shy about its e-commerce ambitions. So, it didn't come entirely as a surprise on Tuesday when Facebook announced that it would be launching customizable online storefronts called  Facebook Shops, as part of its quest to get customers to think of Facebook and Instagram as their go-to places to discover new products. The post Facebook Shops present both opportunity and questions to DTC brands appeared first on Digiday.

Digital-first advertisers are taking advantage of the discounts to test out TV's performance. The post ‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital appeared first on Digiday.

Nonprofits face an unprecedented challenge: Donations are down, but their services are needed more than ever. Some organizations have been able to take advantage of relatively cheap TV ad rates to get their message out there. The post Facing a fundraising squeeze, charities turn to TV ads appeared first on Digiday.

In a new interview, an owner of seven media brands weighs in on the best strategies and toughest challenges around integrating automation and technology into publishers' workflows. The post Interview: A media company weighs in on the power of automated publishing tools and cooperative thinking appeared first on Digiday.

A digital-native brand, a TV trailblazer and an age-old print stalwart broke onto the 2020 shortlist for Digiday Media Awards Europe. The honorees all shared a commitment to embracing new platforms and formats — often with a social-media and video-first mindset. The post The Telegraph, Financial Times, Hearst headline Digiday Media Awards Europe finalists appeared first on Digiday.

Live broadcasts should proceed more smoothly

Now that states like Texas and Georgia are lifting the stay at home order, the company is starting to spend more on advertising in those areas The post ‘Every state is different’: Inside Pepsi’s regional approach to increasing its advertising appeared first on Digiday.

ViacomCBS is connecting the ad tech underpinning its streaming properties so that it can address advertisers' frequency management frustrations. The post ViacomCBS’s upfronts pitch to advertisers: We won’t repeatedly show people the same ad appeared first on Digiday.

This crisis is affecting all publishers but unequally. Those with more mature businesses -- in the positive sense -- are poised to take disproportionate share. The post The needed maturation of the media business appeared first on Digiday.

KFC is shifting its messaging to focus on how diners can get its food delivered to their doorstep as it slowly grows its ad spending during the recession. The post As the lockdown eases, KFC steps up advertising and shifts messaging appeared first on Digiday.

“The conversations in the fitness space are completely unusual,” said Angelica Marden. “It’s greater than your usual ‘new year, new you’ burst of conversations that we normally have in January with partners. It’s a moment for fitness.” The post How PopSugar is benefitting from the at-home fitness boom appeared first on Digiday.

More than 2,000 exhibitions have now been postponed or canceled as a result of the virus outbreak. Germany is worse hit becasue attendees are more international. The post Dmexco is happening in September, returning to more local roots appeared first on Digiday.