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Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo. The post Life outside the walled gardens: Greater control, unique data and contextual advertising appeared first on Digiday. […]

The ICO has advised companies that are classed as data controllers under GDPR to pay more attention to agreements with other controllers. But many businesses remain confused over whether they should be classed as a controller or a processor or both. WTF is it all about? The post WTF is a data controller vs. data processor? appeared first on Digiday. […]

Vox Media and The Washington Post are pouring resources into their respective CMSes, Chorus and Arc, hoping to carve out a dominant position among publishers and brands. The post The CMS war between Vox Media and The Washington Post is heating up appeared first on Digiday. […]

To its credit, HQ trivia has made millions of dollars in revenue over the last year, unlike many consumer app startups that leave that for much later. The post After turning down new funding amid employee exodus, HQ trivia pushes in-app subscriptions appeared first on Digiday. […]

Allbirds has been popular with agencies, where a relaxed approach to fashion ala Silicon Valley has been on the rise. But has it gotten too popular to be cool anymore? The post ‘Time for adland to make the switch’: Allbirds may no longer be the unofficial shoe of the ad industry appeared first on Digiday. […]

As subscription startups grow up, they're finding that they constantly have to add more flexibility and variety to their offerings in order to grow their customer base. Startups like Bark, Stitch Fix and Rent the Runway built their value proposition on the fact that they offered more flexible terms than traditional subscription services that arrived like clockwork on the first of the month, and required 30 days notice to cancel. The post As customer fatigue sets in, subscription retailers lean on flexible terms and personalization appeared first on Digiday. […]

Since January, Upday has grown programmatic revenue by 30% with tactics like adjusting ad floor prices and making inventory available at a lower cost based on variables like seasonably or spent budgets. The post Now profitable, Axel Springer’s Upday plots its next steps appeared first on Digiday. […]

Instagram will start issuing warnings for accounts that are in danger of being banned. People will also be able to appeal for the restoration of deleted content through the notifications, instead of having to go to the Help Center. […]

In 2015, when Subway’s most prominent spokesman suddenly became a reviled felon, Ken van Every’s team hit on a blunt solution: avoid all things Jared. Van Every, then working for a software provider on behalf of the sandwich chain, decided to employ a keyword blocking strategy.  “If any page on the site said the word ‘Jared,’ that was going to be avoided by this web campaign,” he explained. The post What a Subway scandal taught an ad exec about brand safety appeared first on Digiday. […]

Now in charge of selling its ad inventory on Facebook and YouTube, Insider has overhauled its video monetization strategy, with a growing focus on pitching shows, rather than short-form branded content, to advertisers. The post Rather than viral hits, Insider has shifted its video strategy to focus on shows appeared first on Digiday. […]

The flurry of activity from the U.K. data protection regulator has put the whole ad industry on notice, with many vendors having admitted the ICO has given the industry a second chance. No one wants to blow it. But it’s not all doom and gloom. Here's what we have learned. The post What we’ve learned 14 months into GDPR appeared first on Digiday. […]

Brands that have participated in Amazon's one-year emerging brands program, which encompasses the initiative to launch DTC startup brands on Amazon, said they get access to a level of customer service and account management that others sellers don’t, and the participation opens doors to more opportunities working with Amazon. The post Inside Amazon’s internal initiative to woo DTC brands appeared first on Digiday. […]

Toys 'R' Us is angling for a comeback, but in order to do so, it will have to win over vendors who may be skeptical of working with a brand that's fresh out of bankruptcy. On Thursday, Tru Kids Brands – the new holding company of Toys 'R' Us – announced that it would be opening up two stores, one in Texas and one in New Jersey, in time for the holidays. Tru Kids will be partnering on the new stores with b8ta, a startup that's built both its own physical storefronts as well as a software platform to help retailers build experiential concepts The post With b8ta, Toys ‘R’ Us is pitching a new experience to wary brand partners appeared first on Digiday. […]

These changes come as Facebook ads become more expensive, especially in the news feed, and more advertisers joined Facebook. The post Facebook’s News Feed ads are changing appeared first on Digiday. […]

Pissing people off is part of DTC water brand Liquid Death's strategy to build the brand. It spends much of its marketing dollars on Facebook and Instagram and is currently building out its presence in brick-and-mortar retail as well as in bars. The post Water brand Liquid Death is now testing physical retail appeared first on Digiday. […]