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- As America returns to the office, Xerox returns to advertisingby Kimeko McCoy on May 30, 2023 at 4:01 am
As the next generation enters the workforce, Xerox tailors its ad strategy to them.
- How chef influencer Tue Nguyen works with the BuzzFeed Creator Networkby Kayleigh Barber on May 30, 2023 at 4:01 am
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
- Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continuesby Kristina Monllos on May 30, 2023 at 4:01 am
Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.
- Why Airbnb’s global head of marketing says in-housing agency critique is a fallacyby Kimeko McCoy on May 30, 2023 at 4:01 am
As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.
- Two years in, Bose’s first CMO outlines his plan for the brandby Seb Joseph on May 30, 2023 at 4:01 am
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.
- Brand, agency execs speak out on Google’s latest cookie-killing plan and cookieless identifier challengesby Tim Peterson on May 29, 2023 at 4:01 am
During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.
- Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023by Alexander Lee on May 29, 2023 at 4:01 am
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.
- Media Buying Briefing: Another report calls for changes to the grueling pitch processby Michael Bürgi on May 29, 2023 at 4:01 am
MediaSense offers its own reasons for why and how the agency pitch process needs to change irrevocably so as not to break the participants in the process.
- Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AIby Antoinette Siu on May 26, 2023 at 4:01 am
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
- As GDPR turns 5 years old, the U.S. ad industry seeks to peddle influenceby Ronan Shields on May 26, 2023 at 4:01 am
Led by IAB execs, publishers seek to show lawmakers how ad tech really works.
- Digiday+ Research deep dive: Publishers large and small put their resources into first-party databy Julia Tabisz on May 26, 2023 at 4:01 am
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
- Inside NHL’s content strategy ahead of the Stanley Cup Finalsby Julian Cannon on May 26, 2023 at 4:01 am
The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.
- How enterprise-grade CDPs are enhancing data processes and improving customer experiencesby Marketecture on May 25, 2023 at 2:57 pm
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and
- Screenvision makes its upfront pitch as the more attentive alternative to TVby Michael Bürgi on May 25, 2023 at 4:01 am
Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument?
- Five years in, the GDPR has had a double-edged impact on the ad marketby Seb Joseph on May 25, 2023 at 4:01 am
When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.
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