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As the next generation enters the workforce, Xerox tailors its ad strategy to them.

BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.

Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.

As the in-housing agency trend continues, Digiday talks to Airbnb about its strategy.

It took a minute, but Bose is enjoying the benefits of having a CMO for the first time.

During the Digiday Programmatic Marketing Summit, brand and agency executives weighed in on the present and future of the third-party cookie and cookieless identifiers.

The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession.

MediaSense offers its own reasons for why and how the agency pitch process needs to change irrevocably so as not to break the participants in the process.

Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?

Led by IAB execs, publishers seek to show lawmakers how ad tech really works.

Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.

The NHL is offering live and on demand content on YouTube and across social media platforms such as TikTok, Instagram and Twitter.

Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and

Screenvision argues cinema advertising generates the highest attention metric scores across all video and digital platforms. Will buyers buy the argument?

When it launched in 2018 the GDPR was hailed as a privacy superhero of sorts. It set the rules for how companies handle personal data, making sure they couldn’t just grab it without someone’s permission.