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Meta has added six new creator-focused features to its Reels feature for Facebook and Instagram. But the most interesting one is the Add Yours sticker.

Las empresas de medios de comunicación están identificando las áreas de sus negocios que deben recortar en medio de la recesión económica, a medida que los ingresos por publicidad se reducen. Los planteamientos -anunciados por The New York Times, BuzzFeed, Gannett e IAC durante sus respectivas convocatorias de resultados trimestrales de este mes- varían, desde The post Cómo empresas de medios de comunicación como The New York Times, BuzzFeed y Gannett gestionan costes en momentos de recesión económica appeared first on Digiday.

El equipo de fútbol AC Milan nunca antes había sido visto por tanta gente. Además de los cerca de 15,8 millones de telespectadores que ven sus partidos en Italia, se calcula que cientos de millones de personas en todo el mundo siguen regularmente al club por Internet. De hecho, la audiencia acumulada del AC Milan The post “Es parte esencial de nuestro enfoque sostenible”: El AC Milan habla sobre el crecimiento de su huella en las redes sociales appeared first on Digiday.

La ‘Gran Renuncia’ está dejando escasez de talento en muchos sectores, pero los medios de comunicación son quizás los que más sufren, especialmente en las agencias, donde se habla de una rotación de personal de entre el 30% y el 40%. Por un lado, esto obliga a las dichas compañías a replantearse sus modelos de The post Resumen de Compra de Medios: Flexibilidad para empleados y beneficios adicionales son claves para superar la crisis de personal appeared first on Digiday.

El rápido ascenso de TikTok, especialmente en los últimos dos años, ha provocado confusión interna y problemas de control de calidad con representantes de la plataforma según refleja la opinión de varios compradores de anuncios, quienes esperan que la empresa pueda facilitar pronto el trabajo con ellos. A pesar de que los profesionales de la The post Informe de Marketing: Compradores de publicidad dicen que el crecimiento de TikTok ocasiona varios inconvenientes appeared first on Digiday.

Meta ha invertido miles de millones de dólares en su plataforma de metaverso, Horizon, en un intento de recrear las economías de los creadores de comunidades como Roblox y Fortnite Creative. Atraídos por el campo de los sueños de Meta, las marcas y los creadores de Horizon se dan a la tarea de construir, pero The post La razón por la que la plataforma Horizon de Meta se inspira en las activaciones de Roblox y Fortnite appeared first on Digiday.

While ad buyers said TikTok reps are generally pretty responsive and easy to work with, they will often get conflicting information, making it difficult to answer questions accurately for clients and execute for campaigns. The post Marketing Briefing: Ad buyers say TikTok’s growth has led to issues with ad reps appeared first on Digiday.

The New York Times, BuzzFeed, Gannett and IAC are identifying areas to cut costs, from marketing budgets to hiring slowdowns and layoffs. The post How media companies like The New York Times, BuzzFeed and Gannett are managing costs in an economic downturn appeared first on Digiday.

Joy Robins' role as CRO looks different than it did a year ago, but in a volatile economy, a media company's revenue sources are subject to change as well. The post How The Washington Post’s Joy Robins is using lessons from 2020 to handle the current economic slowdown appeared first on Digiday.

As well as the 15.8 million or so viewers who tune in to watch its matches in Italy, it has been estimated that hundreds of millions of people across the world are now regularly following and watching the club online. The post ‘Core part of our sustainable approach’: AC Milan on growing its social media footprint appeared first on Digiday.

If Meta continues to pump billions into the development of Horizon, it may only be a matter of time until Horizon’s traffic numbers rival those of Roblox and Fortnite. The post Why Meta’s Horizon platform is taking cues from metaverse activations in Roblox and Fortnite appeared first on Digiday.

The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base. The post Q&A: How minority-owned Direct Digital Holdings helps media buyers and ad tech embrace diverse investment appeared first on Digiday.

In this video, Digiday senior media editor Tim Peterson breaks down the mechanics of how TikTok determines which videos qualify for a revenue split and relays insights from UM Worldwide's Stacey Stewart on how TikTok Pulse's tests with advertisers have fared so far. The post How TikTok’s ad revenue-sharing program TikTok Pulse works appeared first on Digiday.

Some Web3 companies are experimenting with new ways to go beyond blockchain-savvy audiences to entertain, educate and sell physical products and experiences. The post Why Web3 brands are moving offline to explore physical spaces appeared first on Digiday.

A recently released TikTok AI green screen filter lets you generate art like DALL-E. But don't expect it to match the quality of DALL-E's images.