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- CNC Agency creates innovation lab to connect AI, experiential content to the physical worldby Antoinette Siu on March 29, 2024 at 4:01 am
Experiential agency Coffee 'n Clothes, or CNC Agency recently launched an innovation division focusing on artificial intelligence, augmented reality and other immersive content as it aims to combine creative and tech strategies with new types of physical offerings.
- How The New York Times is using visuals to boost podcast discovery and grow listenershipby Sara Guaglione on March 29, 2024 at 4:01 am
To grow podcast listenership and help people discover new shows, The New York Times is experimenting with visuals on platforms like YouTube and its own audio app this year.
- The Home Depot rebrands its retail media network in pitch for ad dollarsby Kimeko McCoy on March 29, 2024 at 4:01 am
The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.
- Digiday+ Research deep dive: Agency spending on TikTok sees a sharp declineby Julia Tabisz on March 29, 2024 at 4:01 am
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.
- Why several U.S. ad forecasts predict a better 2024, and not just because of political spendingby Michael Bürgi on March 28, 2024 at 11:01 am
Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.
- Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 optionsby Kristina Monllos on March 28, 2024 at 4:01 am
Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.
- Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summitby Catherine Wolf on March 28, 2024 at 4:01 am
In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.
- Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summitby Kayleigh Barber on March 28, 2024 at 4:01 am
“[Advertisers] already pay data providers for data. So why not pay the publisher?”
- Los medicamentos para adelgazar como Ozempic impulsan las plataformas de telemedicina DTCby Gabriela Barkho on March 27, 2024 at 8:19 pm
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Los fármacos para adelgazar como el Ozempic, que hasta hace un par de años se utilizaban para tratar la diabetes, han irrumpido con fuerza en el zeitgeist cultural. Por eso, no es de extrañar, que las empresas de telemedicina DTC
- Media brands are leveraging content catalogs and driving ad revenue with linear channelsby Brightcove on March 27, 2024 at 1:47 pm
While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. Despite claims that linear channels are dying, audiences still crave more passive media consumption. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage
- GroupM to double media spend on women’s sportsby Michael Bürgi on March 27, 2024 at 1:30 pm
Citing a Deloitte report that estimates the women’s sports ad marketplace will exceed $1 billion in 2024, GroupM said it will seek out what it calls first-look and first-to-market investment opportunities for several clients.
- BDG publishes fewer stories amid referral traffic declines, focuses on events to grow and monetize audiencesby Sara Guaglione on March 27, 2024 at 4:01 am
BDG has streamlined its editorial strategy, publishing fewer articles and focusing on live events to grow and monetize an audience amid referral traffic declines.
- How Forbes is testing its SSPs to improve programmatic ad revenueby Tim Peterson on March 27, 2024 at 4:01 am
Forbes has been running tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue.
- Why the creator industry is setting its sights on on the small screenby Kimeko McCoy on March 27, 2024 at 4:01 am
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.
- Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfrontby Tim Peterson on March 27, 2024 at 4:01 am
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
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