Resources

The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever.

MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients to their agency selections.

Here's what we can tell you about Cannes Lions 2025 so far.

PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.

Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand growth.”

At Digiday’s inaugural virtual industry town hall, participants mull the virtues and risks posed by leading DSPs. 

Modern Retail spoke with a transgender Target employee who lives in Texas and has worked for the company for about 10 years.

With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.

This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise. Historically, programmatic decision-making has

Attendance at Cannes looks like it will increase for the third year in a row, but cost is keeping many people (especially marketers) at home this year.

Chip Jessopp, Amazon’s former director of global accounts and North America adtech sales, joined the visual search platform on May 27 as its first head of programmatic.

As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites. 

The Skeptic app/platform developed over the last few years is being used by some clients to back-check media planning and investment.

With Read on his way out and Mars pulling back,, WPP has fewer assumptions to rely on.

Dave Taylor, Chief Product Officer, Alliant The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the