Resources

Speaking at Digiday media’s Retail Media Strategies event on Thursday morning, Maiah Martin explained the intricacies of Clinique’s wholesale retail strategy.

Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin.

Gamers have experienced adaptations that show a genuine love for the source material — and they’re hungry for more of that good stuff.

The creator economy is booming with brands chasing viral trends to monetize cultural moments online.

Media buyer teams hope Trusted Execution Environments will unlock closely guarded budgets, as marketers' reliance on first-party data grows.

Brandtech Group's AI company Pencil hopes a new anti-bias feature can give clients more confidence in the tech.

If that sounds dramatic, the third day of its antitrust trial offers some compelling proof.

Podcast networks are wooing influencer marketers for their social media ad budgets.

The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google.

In-store remains one part of the retail media networks business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. But changes are coming.

The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.

Witnesses tell of being labelled as 'emotional and unproductive,' while former Google insiders complain of 'PTSD.'

Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system.

This week’s Future of TV Briefing looks at why it's important for creators to have their own channels to support their affiliate commerce businesses.

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.